Interview with Mr. Saber

POST ON Sep 30 , 2021

1- First of all, please explain about the history of the establishment of Arad Carpet Company and the story of its growth and success to the old audience.

Arad Fars Company is the result of Saber family experience for many years in the textile industry, so that my grandfather started his activity in the production of pure silk and its export and sale, and then with the mechanization of the textile industry, my father established a factory. In order to produce machine-made carpets, they continued their activity by producing 500-shoulder carpets with a density of 1000, and with the passage of time and the updating of carpet weaving equipment, another factory was built by Haj Reza Saber to produce 700-shoulder carpets with a density of 2550. I was in this industry and with the help of my father, we were able to build and launch the Arad Carpet Factory in 1994 by providing a more up-to-date machine weaving machine and start producing 1500-shoulder carpets with a density of 4500.

2- What products do you produce in Arad Carpet Company? In terms of yarn density, comb and design

Arad Farsh product is 1500-shoulder carpets with a density of 4500, using the best material of low-lint acrylic yarn in two styles, classic and vintage. In the classic style, carpets with various designs in various designs, Afshan, Tabriz, Isfahan and Kheshti, all of which are exclusive to Arad Carpet, are produced in the form of 8 colors and a very calm and pleasant color scheme. .

And in the modern style, vintage carpets are in two categories of colors with high contrast colors and the second category is with light and harmony colors.

3- Explain about the latest products and new collections of Arad Carpets

The new collection of vintage carpets and classic carpets and a few special pieces designed for the purpose of the carpet, along with minor changes applied to the color palette, is the latest series of products produced in this collection, which will be displayed at the 1400 International Carpet Exhibition.

4- Beautiful design and attention to proper coloring are the features of Arad carpet. Why is carpet design so important?

Respect for the visual quality of the carpet for customers, for the will of the carpet, apart from the quality of yarn, texture and material of the carpet, visual quality is very important, that is, with the carpet that we provide and use, it does not bother the eyes and minds of consumers. With the right color scheme, we tried to instill a sense of calm in our customers.

4- To what extent do you believe in buying original designs? What percentage of your designs are proprietary and original and what percentage of the market designs are current?

All the designs of Arad Carpet are original, which means that I strongly believe in the uniqueness of the carpet design, because there are many designs in the carpet market that most factories produce and sell in various colors, and their samples are everywhere. We tried to present our products to the market in a special and unique way so that the difference between our carpets and the general format of the market can be felt.

5- How do you evaluate the situation of carpet design in the machine carpet industry?

The field of carpet design, especially in Kashan, is very progressive and there is still work to be done. Due to the large number of producers, there is also a carpet designer, but in my experience, most of them copy the work and the number of designers is creative. Relatively less.

6- Are you active in the field of exporting machine-made carpets? What plans do you have to increase your exports?

Due to the young age of Arad brand, we have had a significant performance in the field of export and we are still preparing a special collection that is close to our export target with the taste of the market.

7- How do you evaluate the future of machine-made carpet industry in Kashan?

The machine-made carpet industry has made significant progress in recent years, despite all the quantitative and qualitative problems, and if the industry plans and develops, it has a very high capacity to increase the country's non-oil exports, about 140,000 square meters of machine-made carpets annually. Of this amount, about 90,000 square meters is consumed domestically and the rest is exported to China, Iraq, Afghanistan, Canada, Russia and European countries.

8- Are you also active in the field of online sales and direct purchases from the factory door? Explain about Arad carpet distribution and sales network.

No, we have not started our activity in the field of online sales and we are working in the form of virtual exhibitions on social networks. Let's reach the quorum that after this stage, we will enter online sales and then face-to-face sales.

Finally, if you have something special to add to the interview, mention it.

My suggestion to colleagues in this industry is to always maintain their quality and not have shortcomings for more profit in production, because the first step to progress is to maintain product quality and respect the customer.

Quality has been and is the main secret of our progress in all stages of product production, including the type of yarn, the quality of the texture, the completion of the carpet and the design and the correct color scheme, and I hope we can have tangible competition with other competitors in this industry.

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